Lhuillier continues to say that there was so much interest surrounding the dress that she eventually made it available to purchase from her site, where it is currently sold out in every size but one. "That said, the masquerade dress garnered so much attention." "I don't get too into the question of, 'Is this going to translate into sales?'" said the designer. Speaking to Racked, Lhuillier said the dress' appearance in the film sparked an immediate uptick. The end result was the liquid silver column gown Ana wore to a masked ball complete with ornate lace mask and ostrich-feather cape. Lhuillier, a ready-to-wear and bridal designer, was approached by costume designer Shay Cunliffe to design a dress for the second installment, Fifty Shades Darker. Monique Lhuillier knows that all too well. Unsurprisingly, with box-office numbers teetering around $500 million, the fashion side of the films have caused quite the stir. The films have generally fielded low scores and lukewarm reviews, and have otherwise spurred on a whole divergent branch of spoof parodies.īut as conflicting as the general public's opinions are, there's no denying the effect Fifty Shades has had on the world of fashion.Īnastasia (Dakota Johnson) may start off the films as a bookish college student who wore "my one and only skirt, my sensible brown knee-length boots and a blue sweater," she ends the franchise toting brand new Hermès Birkins, poured into Narciso Rodriguez sheaths and even grabbing lunch in an Alaïa fit-and-flare. While some consider the sex-heavy movies to be unsettling or perturbing when it comes to topics like consent and sex positivity, there are others who have no problem consuming all three as light-hearted, popcorn fest entertainment. The films, which centre around coquettish college grad, Anastasia Steele, and her evolving relationship with a mysterious billionaire-cum-BDSM-dungeon-master, Christian Grey, have divided opinions globally. Although there is much to be said about Dakota Johnson's off-duty Gucci dedication, and Jamie Dornan's off-beat fitness routine, there's quite a bit to be desired from the franchise of Fifty Shades of Grey.ĭivisive at worst, and cringeworthy at best, the three-movie franchise-the third of which came out on Valentine's Day-has garnered a somewhat notorious reputation.
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